Scale Your Channel in EMEA

with an Experienced Virtual Channel Leader

Explore Virtual Channel Leadership

Build, Scale,

& Optimize Your Partner Channel

Talk to Me About Managing Your Channel

Individual projects

With Clear, Measurable Outcomes

Explore Individual Services
MY APPROACH

Strategic Channel Interventions

That Drive Sustainable Growth

Deep Channel Expertise

Extensive experience across technology markets, partner ecosystems, and business models, applied with a deep understanding of how successful channels actually operate.

Collaborative & Hands-On Approach

I work closely with your teams and partners, embedding where needed to ensure alignment, momentum, and real progress not just recommendations.

Data-Informed Decision Making

Clear, data-driven insights combined with real-world channel experience to address core challenges and support confident decision-making.

From Insight to Execution

Turning strategy into action by removing barriers, prioritizing what matters, and supporting execution that delivers measurable outcomes.

25+
Years In channel
30+
Years in IT
200+
Partners signed
30+
Countries covered
Services OVERVIEW

Strategic Channel Services Designed for Growth

Virtual Channel Leadership
Channel Management as a Service
Individual Projects
Supporting Technology Leaders in Scaling Through Channel Excellence
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Trusted by Industry Leaders

Real feedback from global partners, executives,
and decision-makers.

I have worked with Sandra from 2017 for almost 4 years at the days when we were establishing the channel structure in Vectra. Sandra was my channel business partner before she hired a dedicated resource for METNA, where she continued to support my region at executive level. She is very prompt, strong, supportive, and well respected by our channel partners.”

Ammar Enaya
CEO Ajlan Tech

Many EMEA Channel directors I have dealt with in the past tend to be hands off – however one of Sandra’s strengths is a willingness to get involved in the day-to-day running and steering of the channel strategy.
Sandra would be a massive asset in any vendor.”

Renato Uhl
CEO Westcon Comstor Balkans

“Working with Sandra is always a pleasure. Her hands-on mentality, deep channel expertise, and pragmatic approach make every project efficient and successful. She understands complex challenges quickly and turns them into real results. On top of that, her positive energy and solution-oriented mindset make her not just a great professional – but truly fun to work with.

Exeon Team
Driven by precision & excellence

Sandra is an exceptional and passionate channel leader. I had the pleasure to pull in Sandra to run our EMEA channel sales team and she was successful at building new partnerships, gaining traction in new territories, and leading her team to meet and exceed partner-sourced KPIs. Highly recommend.”

Mark Fitzmaurice
Channel Executive at SentinelOne

I have worked with Sandra for the past two years. Kite were tasked with building and managing the UK ExtraHop channel. During this time Sandra was massively supportive. She demonstrated that she can be fair, a problem solver, prepared to roll her sleeves up and help achieve success. Many EMEA Channel directors I have dealt with in the past tend to be hands off – however one of Sandra’s strengths is a willingness to get involved in the day to day running and steering of the channel strategy. Sandra would be a massive asset in any vendor.”

Kuldip Tumber
Director at Kite

Sandra worked with me at ExtraHop, she led the channel strategy across the EMEA region. With her strategic vision and deep understanding of how the channel works, she worked with our partners and have repeatedly broke the records of the deal registrations generated which has served as a testimony that we have driven a jointly beneficial relationships with our channel.
I have no doubt that Sandra will be a valuable asset to any company that will hire her.”

Ronnen Brunner
VP Sales EMEA
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Upcoming events

Events, talks, and insights focused on channel strategy, partner ecosystems, and growth in technology markets.

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CYSEC Qatar 2026

When: 8th – 9th of September 2026

Where: Doha, Qatar

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GISEC Global

When: 16th – 18th of September 2026

Where: Dubai, UAE

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CYSEC MENA 2026

When: 14th of October,

Where: Manama, Bahrain

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GITEX Global 2026

When: 7th – 11th of December,

Where: Dubai, UAE

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Take a look at previous events

In 2025, I was present at key industry events and talks shaping channel strategy, partner ecosystems, and growth in technology markets.

📍Riyadh, Saudi Arabia: LEAP 2026

When: 13 – 16 April 2026

📍Dubai: GITEX Global 2025

When: 13th – 17th of October 2025

Represented Exeon Analytics

📍Dubai: 100 CISO Summit & Awards

When: 19th of August 2025

Represented Exeon Analytics, Received award for “Most Innovative Cybersecurity
Solution”

📍Nuremberg: It-sa Exp & Congress

When: 7th – 9th of October 2025

Represented Hudson Rock

Empowering My Clients